With seven locations in Eastern Massachusetts, the VERC Rentals name has become well known, and this independent family-owned business is now welcoming the third generation of Vercollones.

Gene Vercollone, with sons Paul and Leo, began as commissioned agents for a local auto rental franchise in 1979. Their first "growth step" was to purchase a dozen late model, used vehicles to rent out of their locations -- Duxbury Exxon and Marshfield Car Wash. And, with this, the seeds of the VERC Rentals business were sown.

This sideline, called Low Budget Rentals, grew further when brothers Jack and Arthur joined the organization, and the Vercollone family added several gas stations to their growing business.

Ten short years after the foundation of Low Budget Rentals, with 125 cars as part of the inventory, Jack Vercollone saw an excellent opportunity for growth and purchased the rental business from his brothers.

Today, VERC Rentals has seven locations in southeastern Massachusetts --Plymouth, Marshfield, Quincy, Rockland, Raynham, Halifax and Weymouth . The company's client base includes retail customers, auto body shops, insurance referrals, repair shops and new and used automobile dealerships. Additionally, VERC Rentals provides service for a number of civic and private industry ventures, and maintains strong community ties.

The VERC Rentals mission is:

• Friendly Service
• Quality Rentals
• Competitive Rates
• Team Involvement
• Being Good Neighbors

The seven locations with their managers are:

Raynham - Dan Gay
Marshfield - Peter Brown
Plymouth - Ruth Armstrong
Quincy - Jack Kelley
Halifax - Arthur Vercollone
Rockland - Arthur Vercollone
Weymouth - Dick Paone

VERC Rentals management includes:

Jack Vercollone - President
Arthur Vercollone - Vice-President
Larry Sullivan - Controller
Jack Kelly - Regional Manager

VERC Rentals is run with a family-style business plan. President Jack Vercollone is a staunch believer in the "Open Book Management" policy, meaning that he shares financial statistics of the company, as well as a portion of the profits, with employees. Though it is rare for companies to do this, Jack believes that the more employees know and the more they have at stake, the more likely they are to help the company.

At VERC Rentals, we believe that our employees are our strongest asset. Many of our staff have grown with the company, and have been promoted from within. We are genuinely proud of the dedicated staff that represents VERC Rentals to the public.

VERC Rentals has plans to continue to expand. How is it possible that the "little guy" can succeed against well-established, well-financed competitors? In part, it's good business sense, in part good business ethics, and in part being a strong and trusted member of the community.

VERC Rentals has lent a helping hand to a number of worthwhile causes, including local police DARE programs, St. Thecia's Appalachian Service Project, local schools, community athletics and many others.

• "Thanks for the donation of a complimentary one-day rental of a 15-passenger van. The students in my group from Miyazaki, Japan thoroughly enjoyed their visit to the Boston area. Thank you for your support....you helped make this a visit of a lifetime for a wonderful group of people from Japan"--Cultural Homestay International
  
  
• "Thank you so much for the car and luxury van rental that you donated to our Sixth Annual Food Fest and Auction. We value your faith in us and the work we accomplish on a daily basis."--Father Bill's Shelter